A bit more about me…
I’m a:
Dad
Bicyclist
Dog lover
Banjo picker
Slide guitarist
Music obsessive
Beard enthusiast
Universal blood donor
Record collector and DJ
Recovering Los Angeleno
Brooklynite, and so is my family
And …
A career journalist, I first cut my teeth as a contributor to the Washington Post Metro section and then as a staff writer for a group of community newspapers in the suburbs of Boston. I covered the nitty gritty of local politics and daily life: From contentious zoning board meetings to old school New England-style town hall gatherings to profiling the local weatherman who is also an ace bluegrass banjoist.
But it was at Newsweek beginning in 2001 that I was able to apply what I had learned to stories of national and even international import. I covered September 11 from Logan Airport, where one of the doomed planes had originated. I moved to New York and helped the magazine establish its early online presence, building out its arts vertical, writing regular columns on parenting and tech, pushing the boundaries of what Newsweek did on social media.
The experience of being in one of the most hallowed newsweekly newsrooms—as digital exploded the old model, and as social media changed the way news organizations covered everything from election nights to school shootings—was pivotal to my digital coming of age.
I left Newsweek in 2008 to join Rolling Stone magazine as a writer and editor—two months before the bottom dropped out of the global economy. I was laid off along with a large swath of the staff.
From 2008 to 2013 I held staff positions at ABC News, Adweek, the Guardian US and even Parenting magazine. A disparate sounding batch of publishers, perhaps, but the through line has always been storytelling, early digital adoption to new platforms, innovating in real time and pushing older brands to transform.
In 2013 I was named executive editor of Digiday and then in 2017 I was recruited to be the editor-in-chief of Ad Age. There, my work extended beyond just the newsroom and into all areas of the publishing business.
Leading two world-class B2B newsrooms, both of which covered the marketing industries, allowed me to drive the digital evolution of our own business. Picking up best practices from the industries we covered, I developed strategies for Ad Age across social, video, podcast development and even native advertising. It was also there that I developed my understanding of new business models, design, product development, and further refined my strategies to drive operational change.
For more on my background in journalism, click here. To discuss how I can help you or your business, don’t hesitate to contact me.
Finally, I am also the co-owner, president and editorial director of Brooklyn Magazine, which I acquired with a partner investor in 2020. The magazine is being relaunched in the near future as a digital-first cultural and lifestyle publication by, for and of Brooklyn.